When fashion companies dare to work within concepts it makes my heart beat faster.
I am a sucker for concepts that work with simple symbols and emotions, hit me with it anytime.
And this one is no exception.
Lacoste are swapping their crocodile with endangered animals.
The Polo Shirts are produced in a limited amount.
It's simple and I like it.
I want the one with the turtle -
get it online and read more about it here.