This turned up on my facebook feed this morning -
the Icelandic outdoor brand 66 North has used the 80 year old lady Asdis Karlsdottir as their new campaign model.
I love the campaign - even though other companies has done the same I still find it truly brave to questions the commercial rules and deliberately go in different direction and show different role models then what is the average. Especially when you read more about the story behind this campaign - you think 66 North are even cooler than before.
Read more about it at cover.dk - link here.