13 May 2013

Matthew Ames for weekday

An utterly and entirely beautiful collaboration with Matthew Ames and Weekday. 
How can something so simple and beautiful be classic but yet so "now" at the same time?

"And what exactly is that? 
– Well. (Silence). That’s a difficult question. I’m not a writer, I’m a designer so I express everything through the clothes. I’m interested in clothes that are lasting, that are about craftsmanship and certainly there’s simplicity in my design. It’s about the clothes, it’s not about fashion. I want to create something that is going to be part of a person’s wardrobe for many years." An extract of the Interview with Matthew Ames - read the entire interview at the weekday website