Read this article at Rodeo - here (in Swedish) and I must admit that the hype around this brand is contagious & OTHER STORIES. I can't wait too see it for real and in my opinion it made more sense and made me even more curious after reading a bit more on the story behind it.
The Whyred aesthetic hunch is great and the subtle fashion forward tendencies suits my taste very well.
Would have loved to be at the launch last week.
