30 January 2013

MINJU KIM H&M Design Award

Last year Stine Riis won the H&M Design Award and I really enjoyed seeing the final result of the collaboration with her and H&M this winter - I was sincerely amazed how authentic the detailing and trims had been kept and it felt so completely honest and real. If it was a success according to the numbers I have my doubts but from a Fashion Perspective - it was such a great and daring move. Some of my classmates were nominated last year and I think it is a great initiative from H&M's side and I was super excited to see the follow up this year.

Seeing Margareta van den Bosch, Ann-Sofie Johansson and Hanneli in the jury makes my fashion heart melt and this years winner is such a fresh breeze.

Check out all the finalist here