Who does not love IKEA !? Even on a saturday you can find me in a random IKEA, hanging out - just over thrilled by some pretty napkins or a yellow chair. And combining IKEA and stationary just makes so much sense in my head. IKEA is democratic design - affordable for everyone and just glancing through the different names of their product makes me think of home.
The fact that IKEA is doing more paperworks is great - love the concept - another reason to go and visit soon. And I'll swipe my family member card so proudly when I get my free cup of coffee.