AMBUSH

Ambush is the new creative director at Reebok Classics Asia - I read an interview with him today and I find it utterly interesting than every now and then when I read about asian designers, their point of view is just so sharp - he says a few things that I most certainly think that us Europeans should have in mind, and his thoughs on how the Earthquake has changes the mentality of the japanese people are also fairly interesting.

People wearing his stuff are - Kanye West, Lady Gaga and Rihanna and the colours and aestethics are as japanese pop culture' ish as it can get.

Keeping it local is the quickest way to make it global. Keep it regional.